The voice of 
the customer. 
Everywhere.

AT&T’s Customer Insights group needed help creating Spotlight, a dashboard that aggregates customer feedback data into a world-class portal. 

The platform’s varied data types and sources required equally varied visualizations to make the data intelligible, actionable, and scalable. A library of on-brand data visualizations were created and coded to service the platform on devices ranging from large NOC screens all the way down to tablets and smartphones.

Data tells a powerful story if it’s visualized in the right way. It paints a complete picture of the customer’s experience and is further accentuated by the enterprise user’s ability to drill down into the underlying data, where trends become discrete details and actionable intelligence that serves both the business and the customer’s needs.

What’s more, our solution expanded Spotlight's reach into employee spaces—corporate elevator lobbies, break rooms, and call center floors—so a wider audience can gauge customer satisfaction, receive training tips and messages from leadership, and even compete with other employees and call centers in real time.