“Burn the ships” with JD Jordan.
JD recently had the opportunity to appear on MG Group's "Burn The Ships" podcast and chat about Sharpen's approach to product design and his view that politics and entrepreneurship share many of the same struggles when tackling "big ideas."
JD discussed his journey from creating real estate flyers to founding a product design agency, Sharpen Partners. He highlighted the importance of prioritizing usability when bringing products to market, emphasizing the significance of innovative design over mere functionality in business and in government. He also talks about common pitfalls in tech startups and the need to balance business strategy with design thinking. And, of course, JD shared his perspective on the metaphor of "burning the ship" as a mindset of wholehearted commitment to business ventures.
The startup landscape has changed.
Measurable usability and customer experience are the key differentiators separating good products from exceptional investments. But it’s almost impossible to find business-savvy design consultants who understand the full-product lifecycle—from the needs of a pre-seed startup to the customer- and employee-experience challenges of a game-changing market leader and a lucrative exit.
This is why startup investors, founders, and enterprise intrapreneurs choose Sharpen Partners. Our team of veteran product designers draw on diverse careers in research, technology, architecture, business, and the arts to assemble the perfect team for your new or re-imagined product.
Contact Sharpen for a free remote consultation with our product-design leaders to see how we bring ideas to life and transform them into results.
